AMERICAN TOWMAN MAGAZINE
2010 EDITORIAL CALENDAR (as PDF)
| Rates Black & White |
1x | 3x | 6x | 12x |
| Full Page | 2950 | 2840 | 2730 | 2510 |
| 2/3 Page | 2370 | 2280 | 2170 | 2000 |
| 1/2 Page Island | 1850 | 1770 | 1720 | 1540 |
| 1/2 Page | 1770 | 1710 | 1680 | 1500 |
| 1/3 Page | 1330 | 1290 | 1230 | 1130 |
| 1/4 Page | 1040 | 1010 | 945 | 880 |
| 1/6 Page | 735 | 700 | 680 | 640 |
| Center Spread | 6370 | 6140 | 5930 | 5470 |
| Covers - 4 Color Process Only | ||||
| Cover 2 | 5390 | 5080 | 4800 | 4490 |
| Cover 3 | 4660 | 4400 | 4150 | 3890 |
| Cover 4 | 5950 | 5650 | 5390 | 5140 |
| Rates (color) | |
| Any Process Color per page or fraction | 390 |
| Matched Color | 450 |
| 4 Color Process Per Page | 1030 |
| Matched Metallic | 1030 |
| Bleed | 70 |
| Inserts | |
| Direct Response Cards | 2450 |
| Tip-In: Call For Quotes Plus B&W rate sized as above for your tip-in. Mechanicals: Trim size 8-1/8" x 10-7/8" Bleed: Standard 1/8" Type Page Size: 7" x 10" |
|
| Issue date | Space Close | Material Close |
| January | November 30 | December 5 |
| February | December 31 | January 5 |
| March | January 30 | February 5 |
| April | February 27 | March 3 |
| May | March 31 | April 3 |
| June | April 30 | May 4 |
| July | May 29 | June 3 |
| August | June 30 | July 3 |
| September | July 31 | August 5 |
| October | August 31 | September 4 |
| November | September 30 | October 5 |
| December | October 30 | November 4 |
PRODUCTION DETAILS
Printed Web Offset - Cover 80 lb.
Inside 40 lb. Coated
Binding: Saddle Stitched
Reproduction Requirements:
Digital files required, 133 line screen.
PC or Mac submissions may be made via CD or via ftp to ftp.towman.com.
DPI: 300 dpi
FTP: Call for instructions and permission
PDF: High resolution CMYK with fonts embedded.
Your Options For File Requirements
For additional production information contact:
Ann Marie Nitti 800-732-3869 ext. 215
anitti@towman.com
Fractional ad sizes - allow room for the reader service numbers.
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Banner advertising and other opportunities are available. Call for details 800-732-3869 ext. 213
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Click for Rate Card PDF.


"First on the Scene," American Towman Magazine has been serving the towing industry for 33 years. As an industry leader, American Towman founded the American Towman Standards Authority to help raise the professionalism of towers nationwide. It founded the American Towman Medal to recognize the heroic acts of towmen on the job, and it created the Towman Monument, the first monument worldwide that pays tribute to the towing professional.
Known for its "hard-news" approach to covering the industry, AT's popularity is evident each year at the world's largest tow show, the American Towman Exposition in Baltimore, MD, produced and sponsored by the magazine. Over 10,000 tow business owners come to Baltimore, many of them participating in the American Towman Academy where over thirty seminars are presented each year.
Based on a recent survey of over 400 random readers, American Towman was selected as the number one magazine in the marketplace that brought the reader the "most value" (survey and results available upon request).
To address AT's editorial or advertising sales staff, see e-mail roster in left margin of this page or phone 800-732-3869.